Apple reviews

4.1

80% would recommend to a friend

(43,013 total reviews)
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Tim Cook

86% approve of CEO

73% positive business outlook

Apple has an employee rating of 4.1 out of 5 stars, based on 43,013 company reviews on Glassdoor which indicates that most employees have an excellent working experience there. The Apple employee rating is in line with the average (within 1 standard deviation) for employers within the Information Technology industry (3.9 stars).

Reviews by job title

43K reviews
5.0
Jun 8, 2026

Great culture and perks, but intense seasonal demands

Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

Great Culture and People: You will work with a highly collaborative, inclusive, and passionate team. The work environment is energetic and heavily focused on customer experience rather than aggressive sales targets. Strong Resume Builder: Having Apple on your resume carries significant weight. It demonstrates to future employers that you have undergone high-quality customer service training and can handle a fast-paced environment. Employee Discounts: Even as a seasonal employee, you typically get access to Apple’s product discounts and purchase programs, which is a massive perk if you are into the ecosystem. Foot in the Door: Exceptional seasonal performance frequently leads to offers for permanent part-time or full-time roles, making it a great gateway into the company. Comprehensive Benefits: Apple often provides solid competitive hourly pay and, depending on the region/contract, access to certain health or wellness perks even for seasonal staff.

Cons

Intense Holiday Schedule: Because it is seasonal, you are hired specifically for peak shopping periods. Expect to work heavy hours during holidays, weekends, Black Friday, and product launch windows. Physically Demanding: You will be on your feet, moving around a high-traffic, noisy sales floor for 6 to 8 hours a day. It requires high emotional energy to stay upbeat with customers all day. Strict Metrics and Feedback: While there are no individual sales commissions, Apple heavily tracks customer satisfaction metrics (like Net Promoter Scores) and features a culture of constant peer-to-peer and managerial feedback. Unpredictable Future: At the end of the seasonal contract (usually lasting a few months), there is no guarantee of permanent placement, regardless of how well you performed. Rapid Information Overload: You need to learn Apple’s specific customer engagement steps and product details very quickly during initial training to hit the ground running.

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Glassdoor has 52,602 Apple reviews submitted anonymously by Apple employees. Read employee reviews and ratings on Glassdoor to decide if Apple is right for you.